PHILOSOPHY & MISSION
Here, we embrace all things unconventional. Fuck tradition. Fuck being stuffed in crappy little boxes. Your differences are celebrated. Your struggles and crucibles are transformed into your biggest superpowers. It doesn’t matter if you are heart-directed entrepreneur or a corporate warrior, what matters is that you’ve made a choice to cut through the bullcrap in your life that’s keeping you from the good sh*t (i.e., rainbows and unicorns… aka… your goals!).
We’re also committed to results here. We’re interested in working with successful clients, not just ANY clients. That’s why we only take in a select few clients at any given time. We’ve turned away and referred out some who:
There’s way more complexities to our philosophy and mission, but we’re also a big fan of NOT GIVING A FLYING FUCK sometimes. I encourage you to try it on! It’s really freeing. It’s like a way of life. Not giving a Flying Fuck means that you give yourself permission to be imperfect. It means being okay with MESSY, being okay with incomplete (YEaaaaah I’m lookin’ at youuu, Mr. or Ms. Perfectionist). Here – let me give you an example. I operated my business without a proper website for over 5 years. I was still able to run my business and get clients that paid me really well even though my first version of my website had a (gasp) phone selfie as my “professional photo”. My second website was just one page and it literally said:
“Under construction – walking my talk and being ok with being incomplete” for 2 years! That one didn’t even have a picture of me! It had some weird stock photo clock that came with the template I used. Scoff unoriginal, right? And my third version of the website is literally one page, has an undefined niche, no branding, no logo, no color palette, and I STILL get leads from it every week! Woah. Can you imagine what’d happen if I actually tried?
Let me correct that. I do try. It’s just that I try in the areas that matter most – like talking to my people and seeing how I can best support and serve them. Stop letting excuses get in the way of your success
We’re also committed to results here. We’re interested in working with successful clients, not just ANY clients. That’s why we only take in a select few clients at any given time. We’ve turned away and referred out some who:
- weren’t a good fit
- didn’t want to do the work
- didn’t like cheese (who doesn’t eat cheese?! JK jk I know vegan-ism is SO the rage right now) or
- were just plain assholes. Yep! You passed! Hooray, you’re not an asshole J. You’ll want to make sure you check out
There’s way more complexities to our philosophy and mission, but we’re also a big fan of NOT GIVING A FLYING FUCK sometimes. I encourage you to try it on! It’s really freeing. It’s like a way of life. Not giving a Flying Fuck means that you give yourself permission to be imperfect. It means being okay with MESSY, being okay with incomplete (YEaaaaah I’m lookin’ at youuu, Mr. or Ms. Perfectionist). Here – let me give you an example. I operated my business without a proper website for over 5 years. I was still able to run my business and get clients that paid me really well even though my first version of my website had a (gasp) phone selfie as my “professional photo”. My second website was just one page and it literally said:
“Under construction – walking my talk and being ok with being incomplete” for 2 years! That one didn’t even have a picture of me! It had some weird stock photo clock that came with the template I used. Scoff unoriginal, right? And my third version of the website is literally one page, has an undefined niche, no branding, no logo, no color palette, and I STILL get leads from it every week! Woah. Can you imagine what’d happen if I actually tried?
Let me correct that. I do try. It’s just that I try in the areas that matter most – like talking to my people and seeing how I can best support and serve them. Stop letting excuses get in the way of your success
